Web personalized intelligent user interfaces and processes an enabler of multi-channel ebusiness services sustainability

The explosive growth in the size and use of the World Wide Web as a communication medium has been enthusiastically adopted by the mass market to provide an electronic connection between progressive businesses and millions of customers bringing to light the eBusiness sector. However, the nature of most Web structures is static and complicated, and users often lose sight of the goal of their inquiry. Hence, practitioners need to alleviate any navigational difficulties and satisfy the heterogeneous needs of the users to allow web applications of this nature to survive. Main emphasis is given at saving costs, improving efficiency and growth, competitiveness, expanding markets, create new infrastructures to support B2B and B2C Web activities and creating more business opportunities, for local and regional governments. This paper presents the research implications and challenges of the Web Personalization concept as an enabler of eBusiness Services sustainability with the development of Personalized Intelligent User Interfaces and